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Initial Branding Designs
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Onek Tubular was the typeface I decided to go with as I think especially the E really goes with the overall theme
Functions as letter A
also immitating a smaller mountain
For the letter R I wanted to create a mountain like shape which could double as a Identifier for Rappel itself
the curvy lines used to represent the brands focus on walking
Using a selection of photos I experimented with using them in my identifer for the brand.
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